Sarita

Research Analyst

Sarita is an Software Engineer and MBA with over 11 years of well rounded experience in coding, development, research and consulting across a host of industry segments namely retail, pharma, technology, healthcare, telecom, financial services and engineering process controls. 

Her experience in research & consulting encompassed critical assignments for a variety of sophisticated process control and industrial sensors in Artificial Intelligence and Machine Learning  including Micro Electro Mechanical Systems (MEMS) besides IoT (Internet of Things), Factory Automation & Robotics and Big Data Analytics.

She brings to the table rich experience in primary and secondary research from her diverse work stint with Honeywell, CRISIL, Genpact, Convergys covering (i) analytics encompassing customer and competitor, product and partner, price and promotion insights and (ii) benchmarking studies using various qualitative and quantitative models/frameworks. She specialises in identifying market trends and offerings, pricing, business models and operations research.

She has a Bachelor’s degree in Computer Science and Engineering and a post graduate diploma in Marketing & Information Technology. 

Sarita is also a professional cyclist with a 600km BRM title. She is a regular at HIIT, kick-boxing and zumba.